In the November newsletter, learn 3 ways to increase conversions with Web Analytics. See how Web Analytics works with the Performable CMS to overcome hurdles in the customer life-cycle.

Contents:
A. Increase Conversions by 123% with Web Analytics
B. New @ Performable: Web Analytics
C. This Month on the Performable Blog

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Increase Conversions by 123% with Web Analytics

Knowing what your visitors are doing on your web site can be invaluable to understanding your business’s customer lifecycle. Web Analytics has come a long way from simply counting “hits” or “clicks.” Below are three sure-fire ways to increase conversions.

1) Learn Which Marketing Channels Drive Revenue

About six months ago, we decided to look at what traffic sources were sending us the most traffic. We then took it a step further and connected "purchase revenue" to "traffic sources" and learned that Twitter was driving a large percentage of our revenue. We then expanded our Twitter marketing efforts and increased results by 123%. Whether you are an ecommerce business, a web application or you rely on offline sales, web analytics can integrate with your bottom-line revenue numbers.

2) Get to Know your Leads

For organizations that have an offline sales process, it is very important to get to know your lead before a sales call. It will allow your sales team to speak to the customer's needs and provide a targeted, personalized sales approach. Some important things to know before making a sales call: 

1. What is the visitor interested in? Which of your webpages have they viewed?
2. What knowledge and experience does the prospect have? Analytics can give you the prospects occupation and employer profile.
3. How do I approach the prospect. Web analytics provides demographics, including age, gender and location.

3) Identify Critical Pages for Conversion

Each customer is different, but in many cases, their needs are the same. By knowing what pages on your site were viewed before a visitor converted, you can identify the critical content on your web site. After identifying that content, change your flows, add links to that content, or add that content to your higher traffic pages.

New @ Performable: Web Analytics

This month, we released our Web Analytics product to complement our Landing Page/Marketing CMS. The two work together to identify hurdles and blockage points in your business’s customer lifecycle and help you overcome them.

Performable Web Analytics Features include:

• Multi-Channel Analytics
• Conversion "Assists" and Content Reporting
• Undiscovered Lead Reporting
• Bottom-line Revenue Analysis
• Marketing Recommendations & Suggestions

Want to learn more about Performable Analytics? Read more online and join us for one of our Webinars. Space is limited, so sign-up today!

This Month on the Performable Blog

Landing Page Test: Video vs. Image

Andres Goeldi of Pixability on Performable: As a video production company, we have recently started to systematically test landing pages with videos against identical pages with static pictures....

See the results.

Optimizing Conversion Rates with 5 Simple Qualitative & Quantitative Tests

In Part 1 and Part 2 of this 3-Part series, I discussed Qualitative and Quantitative tests that we used during the re-design of OfficeDrop, a digital filing system for small businesses. In Part 3, I will summarize the broader lessons that we learned...

Read part 1, part 2 and part 3 and download the whitepaper.

Why it’s Risky to Write Instigator Headlines

“Instigator” headlines catch a reader off guard and rouse emotion by making a counter-intuitive or surprising statement that intrigues the reader and gets them hooked. But because of this they are risky headlines to write…

Found out why.

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